Transform an Image into a “Micro” Advocacy Campaign Tool

I know that attention spans are getting shorter and my social media posts that don’t include a visual are getting overlooked. Do you have any recommendations for creating effective microcontent for my next campaign?

I agree. Microcontent is king right now. It makes your content more memorable and more likely to be shared.

Luckily there are a number of user friendly tools available to create it (which I won’t go into in this post).

Instead, let’s dissect this microcontent example for the Unity Day campaign to see how you can transform an image into a “micro” advocacy campaign tool.

  • Start by defining your purpose and message. My go to first step for any project.
  • Select a meaningful and visually interesting PHOTO or graphic that connects to your message. Hire a professional photographer or graphic designer. Purchase one via iStock. Take one on your phone. (Just make sure it is looks connects to your message)
  • Incorporate one key quote, fact or finding that connects to your message. Don’t include to much content. Keep it simple.
  • Use a bold font that is easy to read. Test to see if you can easily read when scrolling past on your phone without having to zoom in.
  • Make sure there is enough contrast between your text and background. If there isn’t, try putting a colored text box behind your message.
  • Include source information and/or a call to action. You want people to do something with this information!
  • Share your visual in multiple places! Get the most out of your designs by sharing on different social media platforms, on your website, in your presentations, or even print as a poster.

Below is an example of how I applied these same principals to create a micro content piece for my work.


**For Your Toolbelt** To make sure your microcontent fits best on different social media outlets, check out HubSpot’s Social Media Image Size Cheat Sheet to size your images for different platforms.

**STAY TUNED** In an upcoming post we will breakdown a data heavy micro content visual.