Logic Model Makeover

We have finalized the the content for our evaluation logic model, but we are hoping to make it a little more visually interesting. Do you have any suggestions for a “non-designer”?

To answer your question, I thought I would share a simple “table style” logic model makeover. Hopefully, it will give you a few ideas for making your logic model more engaging and effective.



Here are some design ideas:

  • Stick to one page. This doesn’t mean shrinking the font to 4pt. It means editing your content, adjusting column widths, etc. If you still need multiple pages, try introducing all the main concepts in a summary diagram. This helps the reader get a good overview, before diving into the weeds.
  • Develop a hierarchy for content and apply consistently. This helps the reader quickly scan the document for main ideas and see how different pieces of content fit together. It can also make a text heavy visual more appealing and digestible.
  • Add a column or row to place a meaningful icon. Meaningful is the key word. Search for stock icons or create icons that support your message. You can use these icons throughout your report or in presentations when talking about that aspect of your logic model.
  • Match your logic model and report’s page orientation. In an ideal world, your logic model design would be oriented in the same way as the rest of your report content. This minimizes weird page transitions or having to shrink it down.
  • Use your organizational colors. In this example, the organization’s colors are a dark blue and gold. By applying your organization’s colors and fonts, you will help the reader connect the content with your organization.

**For Your Toolbelt** Check out the Data Visualization and Reporting articles on the AEA365 blog – A Tip-a-Day by and for Evaluators. It has lots of great ideas for visualizing evaluation data.

Below are a few of the articles I contributed to the blog: